A better way to shop

We research and sell the longest-lasting products in the world.

Shop consciously

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Environmentally conscious shopping is as simple as buying long-lasting products.

Lifetime Guaranteed Fisher Pens

Need a pen for school or work? Quality pens to see you through life's exciting milestones.

Our September Brand Spotlight

We're celebrating Rosle and their range of stainless steel kitchen tools with a 15% off discount.

Let's love things that last

We scour the Earth for the longest lasting and most sustainable products in each category.  We also want you to be able to shop by your values, so look out for our handy badges below. 














Homegrown Heroes

Support local makers with our range of heirloom-quality American products.

Gift for Life card FAQs

Did you receive a Gift for Life card and looking to know what you can spend it on?