Aveda

Aveda has made plant-based hair care, skincare and body products since 1978, built around botanical ingredients and essential oils rather than synthetic fragrance. The formulas are concentrated, so a bottle goes a long way, and the brand was an early mover on recycled packaging and renewable energy in manufacturing. For anyone trying to buy fewer, better personal care products, Aveda's long-running staples are a sensible place to start.

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