Not only do we love Aveda’s natural products, but we also love Aveda’s ethos to give back to the earth and its communities. They support communities through various initiatives such as purchasing handmade paper from Nepal and supporting the Yawanawa people who grow their ingredients. Aveda’s commitment to environmental sustainability is also impressive: they were the first beauty company to use 100% wind power and 100% post-consumer recycled PET bottles and jars. They're also cruelty-free and have never tested on animals. In an industry renowned for animal testing and industrial pollution, Aveda is leading the way with their BuyMeOnce-approved practices.
This cleansing shampoo is designed for curly and wavy hair. Curls are naturally defined with a wheat protein and organic aloe blend; hair expands when wet and retracts when dry. Frizzy curls are also tamed and become shiny after each wash. This formula has a heavenly citrus aromatic blend of organic lemon, bergamot, orange and other pure plant and flower essences.
Capacity: 8.5 oz.
Ingredients: Wheat protein, organic aloe blend, aromatic blend of organic lemon, bergamot, orange and other pure plant and flower essences
Other information: Defines curls by taming frizz and increasing shine